January 28, 2011

Supermarkets Inc.


CNBC's new documentary Supermarkets Inc. goes behind the scenes of the nation's biggest supermarket chains.

With 48,000 items in a typical grocery store, ever wonder
who decides what to carry & where it's placed?
Why is milk always at the end of an aisle?

Ever imagine heat mapping is involved in the process?
What does your customer loyalty card really say about you?

For a preview click here.
More info, air dates and show times click here.

January 20, 2011

Help Save Full Day K in Basking Ridge

Wanna help the kids? Donate to help save full day kindergarten in Basking Ridge. With over $416,200 raised to date there's only $3,800 to go. Check out: http://brfulldayk.org/

January 14, 2011

Love watching Jose Andres as much as we do?
Check out The Magic of Saffron & Cervantes from his
cooking show Made in Spain. Hulu has all 24 episodes of Season 1 for free.


January 10, 2011

Top Ten Restaurant Ads of 2010

Though Fresh. is noticeably absent (apparently you have to have an ad to be considered),
we present to you the Top Ten Restaurant Ads of 2010. We dare you not to laugh. Make that double dare.

December 17, 2010

GB House 2010 - Open House by Appointment Only

Check out Stacy's FIRST EVER, SUPER-DELUXE, Gingerbread House. With only 8.5 hours logged, clearly she rushed it only taking time to add a wreath, pond, snowman, pavers & woodpile.
Holy wow.


Go Stacy! If Ace of Cakes wants you - please don't go...

December 6, 2010

Change Coming for Pacific Fisherman

From KQED.com

California fishermen once hauled in groundfish, like rock cod and sole, as if there were an unlimited supply. But over the years, fish stocks have plummeted. Now, in an effort to protect both fish and jobs, the West Coast's largest fishery is trying something new: "catch shares."

Beginning in January, fishermen in California, Oregon and Washington will become owners of the fishery, much like shareholders in a company. But as Lauren Sommer reports, not everyone is happy about it.

Host: Andrea Kissack

Reporters:

  • Lauren Sommer

December 2, 2010

Holla! Braided Challah Recipe from Saveur

Braided Challah sound too difficult to master?
Check out these easy to follow. step-by-step instructions
from Saveur. Click here.

November 27, 2010

Lancaster County Eats

Avi and I have been eating our way through Lititz and the surrounding countryside this Thanksgiving weekend.

First, dinner with the family (saffron noodles & brown corn are probably two of the most under appreciated foods ever in the all-time history of eating), Thanksgiving leftovers, Whoopie pies from Stauffers, Moravian Sugar Cake from Achenbach's and breakfast at The Pancake Farm.


If you're ever headed down this way, let us know. LOTS of great foodie haunts to check out, especially in the warmer months where there's a farm stand every few miles along the winding roads; skirting fields bursting not just with corn, but tomatoes, strawberries, beans, cantaloupes, watermelons, cucumber and potatoes.

November 19, 2010

Fresh. Blue Plates for Winter 2010.



Catering Tasting - December 9th

Join us as we unveil
the newest classics.
a
Thursday
December 9th

5 to 7pm
a
RSVP
a
Can't make it but
want to learn more?
908.719.9100
----------------------------------
Ask not what you can do for your country.
Ask what's for lunch.

-Orsen Welles
----------------------------------

November 11, 2010

Give Thanks.

BK Pie Bake Off.

Welcome to the 2nd Annual Brooklyn Pie Bake-Off Benefit that will take place on Sunday, November 14th, from 1:00 to 4:00pm at SPACECRAFT in Brooklyn.

The Brooklyn Pie Bake-Off Benefit is a yearly Brooklyn based pie bake-off that raises money for local underfunded non-profits.

There are only two rules for the Annual Pie Bake-Off Benefit. Rule One is that all pie crust must be homemade. Rule Two is that at least one ingredient must be local(our “local” is defined as being grown or produced within a 200 mile radius of Brooklyn).

To wash down each slice we will have milk from Ronnybrook and beer from Brooklyn Brewery.

More info here.

November 3, 2010

The Alternative Press - New Jersey's Daily Hyperlocal Newspaper: Fresh In Basking Ridge Serves It Up!

Check out the super awesome article about us by Warren Bobrow.
The Alternative Press - New Jersey's Daily Hyperlocal Newspaper: Fresh In Basking Ridge Serves It Up!

Do you like food made with organic ingredients? Do you crave home made food, made with love? Freshly made salads that are crisp with organic greens, a grilled cheese sandwich on really great bread with smoky bacon and cheddar, how can you go wrong? There is something for nearly every taste available at Fresh.

Check out their cooler, filled with interesting sodas, juices, good ole' organic milk and several varieties of coconut water.

Remind yourself to bring some of that coconut water to mix with some Rhum Agricole to make a Tikki Bar Cocktail. (write me for the recipe)

How about an ice cream sandwich made with all natural ice cream stuffed between two home made cookies? I'm starved.

A recent trip to Fresh (562 Allen Road, Basking Ridge 908-719-9100 begin_of_the_skype_highlighting 908-719-9100 end_of_the_skype_highlighting) the two year old restaurant located in Basking Ridge sought to dispel the common thought that healthy means bland.

The food at Fresh is so full of flavor that you want to graze your way through the menu, pausing to taste their chicken noodle soup. This elixer is a must keep for the freezer if you are ever feeling that cold coming on. Daily specials are posted on the board or on their easy to read website. Today's special: Grilled hanger steak with chimichurri speaks clearly of the commitment to prepare flavorful foods with a healthy slant. You won't be alone at Fresh. This place practically bustles on the weekdays at lunch, dinner is chockfull of families looking for a fun way to spend the evening.

Try to get in here on a Saturday and the place is just jamming with activity! Great music on the stereo, was that dub that I heard? Anything but elevator music here. This is a funky place with a great atmosphere. You are welcomed by one of the owners- a good sign to have an owner on site... Hanging out is ok, for owners Erik and Avianna Wolfe who practically brim with enthusiasm. This is their passion, their commitment for good food and great conversation. Push the tables together, bring some friends and share in this honest, healthy food made with real flavor!

Does the thought of a pulled pork sandwich with house made slaw and pickle slices curl your toes? If it does, find your way over to Fresh and tell them I sent you.

Cheers! wb

October 26, 2010

5 Questions with Christopher Kimball
by Warren Bobrow.


In these few weeks of The Five Questions, I’m finding more and more people who are world travelers. What I never expected to find out was that for all their flying around, the place where they most enjoy being, is home with their family. One of my questions surrounds the idea of being anywhere in the world- eating, drinking, etc. What I thought I would find was a list of exotic dream locations. What I found was the pleasure of house and home, family, memories and nostalgia. These things bind us all. In our own way we nest when we are home. We cook meals, drink wine and share time with each other. This is my gift to the universe. A sense of discovery about good food. Good times amongst friends.

Read 5 Questions with Christopher Kimball here at Wild River Review.

October 12, 2010

Apple Pie Bake Off

1st Annual - Fresh. Apple Pie Bake Off
Prizes awarded to 1st, 2nd & 3rd place.
1st: $50 Fresh. Gift Certificate, Fresh. t-shirt & trophy.
2nd: $25 Fresh. Gift Certificate, Fresh. t-shirt & trophy.
3rd: $25 Fresh. Gift Certificate

Each pie will be judged on the following:
Overall Appearance: 15 points
Crust: 20 points
Flavor: 30 points
Filling: 25 points
Creativity: 10 points
Winner determined by highest overall score. In the event of a tie, the pie scoring highest in creativity will be determined to be the winner.

All entries must be dropped off at Fresh. Restaurant (
562 Allen Rd, Basking Ridge, NJ) by 5pm on November 1, 2010.

Sign up sheets are available at the restaurant.

October 4, 2010

Ok, so what's the difference between our chicken fingers and chicken nuggets? See what looks like soft serve ice cream on the left? Yeah, that's actually your nuggets before they get nuggetized.

Learn the creepy details here:
http://bit.ly/cMUhxQ